Period of registration and matrícula: of the 1 to 31 October 2014
DATE of the course: NOVEMBER of 2014
Length: 30 hours (recognition 3 credits ECTS).
Schedule: Tuesday and Thursday 16:00 - 20:00 h., 6 sessions of 4 hours + a visit to the Institute of Neurociencias of the UMH, of 15:00 to 21:00 h.
90 euros for university students enrolled in the University of Alicante (Is necessary the justification of this point by means of copy of the index card of student. Can obtain through the Virtual Campus).
110 euros for the no students or students.
Sessions: 4,6,11,13,18,20 and 25 November 2014
Schedule: of 16:00 to 20:00; except the Thursday 6 November that will be of 15:00 to 21:00.
- Vicente Castle Guillen. Architect. Máster In patent rights, intellectual and new technologies. Expert in analysis and gestión of intangible.
- Diego Echevarría Aza. Doctor researcher in the institute of neurociencias
The increasing importance of the emotional component in the products of design does necessary a training in depth in this regard. Thus, this course tackles of a way structured different appearances of big importance that interactúan between yes to activate in the diverse consumer emotional answers in front of a design. Besides, it provides a base of knowledge regarding the processes of evaluation of products and investigation of markets.
GENERAL AIMS OF THE MODULE
- Advance in the profesionalización and structuring of the relative knowledges to the emotional evaluation of the designs and the human factors that condition the design.
- Advance in the consolidation and training of a sensitivity in the alumnado to diverse appearances that take part in the process of dise ño and that influence of way very notable in the processes of election of the consumer.
- Concienciar In the importance and complexity of the emotional evaluation profesionalizada in the design and of the human factors that take part in the interaction with the design.
SUBJECT 1. INTRODUCTION
The paper of the emotion in the design.
The importance of the emotional evaluation in the current surroundings.
SUBJECT 2. NATURE OF THE EMOTION.
Some approaches contributed by designers.
VISIT To THE INSTITUTE OF NEUROCIENCIAS
. Anatomy of the nervous system and the felt.
. Investigation in neurociencia.
. Genetic investigation and mutations.
SUBJECT 3. MEANINGS OF THE DESIGN IN THE BODY
Visual meanings of the design.
Tactile meanings of the design.
Audible meanings of the design.
Olfactory meanings of the design.
Meanings gustativos of the design.
New sources of meanings of the pertinent design of new technologies.
SUBJECT 4. MEANINGS OF THE DESIGN IN THE MIND
Pertinent meanings of the mark-trademark.
Pertinent meanings of the mark-brand.
Pertinent meanings of the nature of the authorship.
Pertinent meanings of the geographic origin.
Pertinent meanings of the legal nature.
Pertinent meanings of the economic nature.
Pertinent meanings of the temporary nature.
Pertinent meanings of the social nature.
Pertinent meanings of the nature discipline.
Pertinent meanings of the informative nature.
Pertinent meanings of the creative nature.
Pertinent meanings of the ethical nature.
Pertinent meanings of the material nature.
Pertinent meanings of the technical nature.
SUBJECT 5. THE PROCESS OF EVALUATION
Investigation of markets.
Bonds with the process of economic assessment.
Requirements for the obtaining of the diploma
To obtain the diploma of aprovechamiento of the course have to fulfil the following requirements:
Compulsory assistance to 80% of the face-to-face sessions.
Presentation of the practices requested by the professor
DIPLOMA OF APROVECHAMIENTO OF THE SECRETARY OF STUDIES OF THE UA (with recognition of hours).
This diploma is convalidable by CREDITOS of free election curricular for the alumnado of the University of Alicante enrolled in plans of official studies to extinguish.
The certificate of credits will be issued gratuitamente by the Office of Special Courses (CECLEC) of the University of Alicante and will validate by credits CECLEC following the instructions of the Office of the centre in which cursen the official studies of reference.
Conditions of access and matrícula
University students and professionals of the field of the Architecture, Urbanismo and other affine branches
The acceptance of registration will do according to the order of reception of the applications.
- Cantero Faber, Elisa
- Wong Friman, Claudia
- Miron, Simona
- Inmaculada Sánchez Bastida
Department of Architectural Constructions
Universidad de Alicante Carretera de San Vicente del Raspeig s/n 03690 San Vicente del Raspeig Alicante (Spain)