The growing importance of the emotional component in the product design needed training in depth on the subject. Therefore, this course addresses different aspects of great relevance that interact with each other to enable various emotional responses to a design in the consumer in a structured way. It also provides a knowledge base with regard to the evaluation of products and market research processes.
GENERAL OBJECTIVES OF THE MODULE
-Progress in the professionalization and structuring of knowledge concerning the emotional evaluation of designs and the human factors that determine the design.
-Advance the consolidation and formation of a sensitivity in students towards various aspects involved in the process of say no and very relevant way that influencing consumer choice processes.
-Raise awareness on the importance and complexity of the emotional evaluation professionalized in design and human factors involved in the interaction with the design.
THEME 1. INTRODUCTION
The role of emotion in design.
The importance of emotional evaluation in the current environment.
TOPIC 2. THE NATURE OF THE EMOTION.
Some approaches provided by designers.
TOPIC 3. MEANINGS OF THE DESIGN ON THE BODY
Visual meanings of the design.
Tactile meanings of the design.
Sound design meanings.
Olfactory meanings of the design.
Taste design meanings.
New sources of meanings of the design coming from new technologies.
TOPIC 4. MEANINGS OF THE DESIGN IN MIND
From the brand-trademark meanings.
From the brand-brand meanings.
Meanings from the nature of authorship.
Meanings from the geographical source.
From legal nature meanings.
Meanings from the economic nature.
From temporary nature meanings.
From the social nature meanings.
Nature from disciplining meanings.
From the informative nature meanings.
From the creative nature meanings.
From the ethical nature meanings.
From the material nature meanings.
From the technical nature meanings.
TOPIC 5. THE EVALUATION PROCESS
Links with the economic valuation process.
Requirements for obtaining the diploma
To obtain the diploma of the course they have to meet the following requirements:
Mandatory attendance at 80% of the face-to-face sessions.
Presentation of practices requested by the teacher
DIPLOMA of achievement of the UA studies Secretary (with recognition of hours).
This diploma is issue free elective credits curricular for students of the University of Alicante enrolled in official curricula to extinguish.
Credit certificate will be issued free of charge by the Secretariat of special courses (CECLEC) of the University of Alicante and validate for credits CECLEC following the instructions of the Secretariat of the Centre which will pursue official reference studies.
Conditions of access and registration
University and professional students in the field of architecture, urban planning and other related branches
Acceptance of registration will be done according to the order of receipt of applications.
Department of Architectural Constructions
Universidad de Alicante Carretera de San Vicente del Raspeig s/n 03690 San Vicente del Raspeig Alicante (Spain)