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Human factors in design

Factores humanos en el diseño

Course date: February / March 2013

Inscription and matriculation period
Duration: 20 hours (recognition 2 elective credits)
Price:
65 euros for university students enrolled in the University of Alicante (the justification of this point by copy of the student card is required. You can get through the Virtual Campus)
80 euros for non-students
Session: 19, 21, 26 and 28 February and 5 March 2013
Opening hours: from 16: 00 to 20: 00

Classes will be held in the classroom building 1001 of colleges (including the School of Optics and the German Bernacer)

Course programme

INTRODUCTION

The growing importance of the emotional component in the product design needed training in depth on the subject. Therefore, this course addresses different aspects of great relevance that interact with each other to enable various emotional responses to a design in the consumer in a structured way. It also provides a knowledge base with regard to the evaluation of products and market research processes.

GENERAL OBJECTIVES OF THE MODULE

-Progress in the professionalization and structuring of knowledge concerning the emotional evaluation of designs and the human factors that determine the design.

-Advance the consolidation and formation of a sensitivity in students towards various aspects involved in the process of say no and very relevant way that influencing consumer choice processes.

-Raise awareness on the importance and complexity of the emotional evaluation professionalized in design and human factors involved in the interaction with the design.

SYLLABUS

THEME 1. INTRODUCTION

Previous definitions.

The role of emotion in design.

The importance of emotional evaluation in the current environment.

TOPIC 2. THE NATURE OF THE EMOTION.

Mathematical perspective.

Psychological perspective.

Neurological perspective.

Some approaches provided by designers.

TOPIC 3. MEANINGS OF THE DESIGN ON THE BODY

Early reflections.

Visual meanings of the design.

Tactile meanings of the design.

Sound design meanings.

Olfactory meanings of the design.

Taste design meanings.

New sources of meanings of the design coming from new technologies.

TOPIC 4. MEANINGS OF THE DESIGN IN MIND

Early reflections.

From the brand-trademark meanings.

From the brand-brand meanings.

Meanings from the nature of authorship.

Meanings from the geographical source.

From legal nature meanings.

Meanings from the economic nature.

From temporary nature meanings.

From the social nature meanings.

Nature from disciplining meanings.

From the informative nature meanings.

From the creative nature meanings.

From the ethical nature meanings.

From the material nature meanings.

From the technical nature meanings.

TOPIC 5. THE EVALUATION PROCESS

Early reflections.

Market research.

Qualitative research.

Quantitative research.

Links with the economic valuation process.

Requirements for obtaining the diploma

To obtain the diploma of the course they have to meet the following requirements:

  • Mandatory attendance at 80% of the face-to-face sessions.
  • Presentation of practices requested by the teacher
  • DIPLOMA of achievement of the UA studies Secretary (with recognition of hours).

This diploma is issue free elective credits curricular for students of the University of Alicante enrolled in official curricula to extinguish.

Credit certificate will be issued free of charge by the Secretariat of special courses (CECLEC) of the University of Alicante and validate for credits CECLEC following the instructions of the Secretariat of the Centre which will pursue official reference studies.

Conditions of access and registration

University and professional students in the field of architecture, urban planning and other related branches

Acceptance of registration will be done according to the order of receipt of applications.

 

Department of Architectural Constructions


Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 3400

Fax: (+34) 96 590 3464

For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464